Pengasasnya Dr. Masaru Emoto.
Dr. Masaru Emoto dalam wikipedia ( http://en.wikipedia.org/wiki/Masaru_Emoto ):
Commentators have criticized Emoto for insufficient experimental controls, and for not sharing enough details of his approach with the scientific community. In addition, Emoto has been criticized for designing his experiments in ways that leave them open to human error influencing his findings.
In the day-to-day work of his group, the creativity of the photographers rather than the rigor of the experiment is an explicit policy of Emoto. Emoto freely acknowledges that he is not a scientist,[dead link] and that photographers are instructed to select the most pleasing photographs.
- Kawalan kajian beliau tidak mencukupi (insufficient).
- Tidak berkongsi maklumat yang cukup dengan komuniti sains berkenaan cara kajian beliau.
- Membuat cara kajian yang terdedah kepada unsur kesilapan manusia sehingga mempengaruhi keputusan kajian.
Oleh Dr Gary Greenberg di dalam sebuah artikel, sumber:( http://www.mauinews.com/page/content.detail/id/16702.html )
As a scientist, I was astonished. It didn’t surprise me that I couldn’t find any scientific experiments he has performed or any peer-reviewed journal articles that have been published describing controlled studies of Emoto’s work. A further search revealed that Emoto’s degree was from the Open International University in India, where an M.D. degree costs $500 and a Ph.D. costs $350, no classes or tests required.
Salah satu kajian (review) yang dilakukan ke atas kajian Dr Emoto:
Kristopher Setchfield, BA, Health Science
Natural Science Department
Castleton State College, Vermont
sumber artikel: http://is-masaru-emoto-for-real.com/
After the lengthy review of Emoto’s research methods and results, I have come to believe that Dr. Emoto is offering pseudoscience to the masses in the guise of defensible research. Only time and review by others will tell if there is any truth at the heart of Mr. Emoto’s claims, as Emoto himself thoroughly believes in his findings but does not value the scientific method or community. What is truly fearsome is the great numbers of people that accept his words as proven facts without looking deeper to find out if his claims are truly justified. While I respect Dr. Emoto’s desire to save the Earth’s water from contamination and pollution, unless he can produce a scientific paper and get it published in a scientific journal, I believe that he will continue to be ignored by the scientific community, and his claims will never be soundly proved or disproved.
Unfortunately for his credibility with the scientific community, Dr. Emoto sells products based on his claims. For example, the products page of Emoto's Hado website is currently offering "geometrically perfect" "Indigo water" that is "highly charged hexagonally structured concentrate," and supposedly creates "structured water" that is "more easily assimilated at the cellular level" for $35 for an eight-ounce bottle. Without providing scientific research references for the allegedly amazing qualities of his Indigo Water, Emoto's commercial venture calls to mind ethical concerns regarding his intent and motivation—questions that would not be present if any scientist had published research supporting his claims.
Kelulusan Dr Emoto diragui, dan kajian beliau dikritik hebat oleh komuniti sains dan perubatan, serta mempunyai pertikaian-pertikaian yang banyak ----> Pengiktirafan I.H.M Institute yang ditubuhkan oleh Dr Emoto juga diragui -----> Pengiktirafan ke atas biodisc adalah diragui.